If you have BBC America or have had the opportunity to see an episode of Top Gear while it was briefly on either the Speed Channel or Discovery then you already know that we are missing out on one of the finest hours of television in the world. If you have not seen Top Gear let me explain… BBC has been producing a TV show about cars since 1977. Not about building cars, Pimping cars, Overhaulin’ cars and not about race cars. It’s about the one product that everyone buys. Simply cars. It is about cool cars and lousy cars. It is about super cars by Ferrari and Bugatti and about grocery getters by Toyota and Ford. It is produced and written by smart funny guys who love to drive, look at and discuss cars. Jeremy Clarkson, Richard Hammond and James May are three guys who just like cars. They are not race car drivers. They are three different opinions that offer a quirky, funny, real and informative take on the second largest investment most people make in a lifetime.
This is without a doubt the finest program you will never see on American TV… and it makes absolutely no fucking sense. America is the home of the automobile. We as a culture have a longer and deeper love affair with the car than any other people. It is ingrained in our culture. Europeans travel by train (a lot), same for the Japanese but Americans have more land to travel across and have crappy mass transit because of our individualist nature (Ayn Rand would be proud) which drives us to…well drive. Americans buy cars that lack any practicality because we love that they are not practical. Station wagon? WTF give me a two door pony car with more balls than brains. SUVs? Fuck YEAH! I want to burn more gas just so that I can have a ride taller than my neighbors. What does common Euro-trash drive? Mini hatch backs that run on three cylinders and require shoe horns for egress. Fuck that shit. We as a people really love our cars. We developed drive-ins for burger joints and double features… just so we could spend more time in our cars. We love them that much.
So why would we not love a show that talked in a real way about cars? Top Gear America has been in development at least three different times as best that I can recall. The last attempt by NBC was going to have Adam Carolla and a couple other car guys try to reproduce the BBC show. It never really got off the ground. Instead of taking a chance with Top Gear NBC would rather give us Howie Do It. (Fuck! I want to break something)
TV marginalizes the car by selling shows like Knight Rider (embarrassing), Pimp My Ride (The creator of this should be shot) and Overhaulin’(quick change the channel!) instead of really discussing the car as a basic underpinning of life. Every American male worth talking to has an opinion about cars. How they look, which ones they like, which car companies they will never buy from and the cars that they desire. Yet, there is a vacuum when it comes to serious discussion of cars on TV. Why?
I have a couple ideas why… 1. It would take actual work to put together a show for a 20 week run that is as good as Top Gear here in America. Work sucks compared to hiring Howie Mandel and telling him to do an epically shittier version of Candid Camera. 2. Advertising Dollars. If you are going to do a show about cars and reviewing them and discussing them then you need to at times say “this car is a piece of shit.” There are literally dozens of models that are just plain shit; most of them built right here in the U. S. of A. Even the very finest of vehicles can’t do everything par excellence. And that is the problem. GM is not going to stand for a show that ends up telling the viewer what he should already know…that the Cobalt is an embarrassingly bad car. Nor will it stand for the Cadillac CTS being thrown heaps of praise but still not living up to being a BMW 3-series. If the show were to say the Corvette was the finest sports car ever made but suggests that it’s Rubber-Maid interior is just not up to snuff the and negatives will kill them…and that is all they would care about. NBC and other broadcasters do not want to upset advertisers.
Or maybe Jeremy Clarkson said it best in an interview last month in Australia where he let the cat out of the bag that Top Gear America was “canned” by stating that “[Americans] just don’t get it.”
Until that changes those of us who do “get it” will be stuck down loading it online and watching tidbits on YouTube.com…Just watch a couple of these videos and tell me you would not make this appointment viewing.
This is just depressing.
Thanks for coming and suckling Daddy’s Sugar Ball…
Bearcat