Why he is a jerk:
Far be it from me to begrudge anyone for making money. I love money. The only thing keeping me from loving it more is my serious lack of the stuff. But George Lucas declaring this week that Star Wars would be re-re-released in 3D is just offensive. Lucas will be releasing Star Wars Episode 1: The Phantom Menace in early 2012. Then every following year the other five episodes will be released. I hate 3D. I went to see Avatar in 3D and it blue blew. Lucas apparently disagreed saying that “the Avatar experience convinced him that Star Wars was ready for the state-of-the-art 3D treatment.” I will just assume that Lucas looked at James Cameron’s $2.7 billion dollar international box office and thought tacking on 3D was a new way to monetize the unlimitedly bankable franchise.
But as a Star Wars fan there is a bigger problem. 3D is inherently a movie experience for children. Grownups don’t need or even want it. So if this is a way to introduce the franchise to a new generation, then why would we actually be starting with Episode 1? The Phantom Menace is clearly the worst of the bunch. Also why would you not start with Episode 4 again? The set up is needed for The Empire Strikes Back (which is clearly the pinnacle of the franchise). I don’t want my children to learn that Darth Vader is Luke’s father via the lousy films. I want them to be blown away as a single handed Luke teeters on an antenna between life and death.
Ultimately this is a franchise so beloved that one has to really ask: Does Lucas need to rework the movies in 3D or otherwise in order to get droves of people to show up and buy tickets? I think the obvious answer is no. If Episodes 4, 5 and 6 were to come to the big screen without 3D I would go and shell out the money to see them. These movies should come back to the theater so that each new generation can drop their jaws as Han and Chewie make the jump to light speed. These films are so iconic and beloved that reworking them in 3D or otherwise is unnecessary.
Lucas can’t just leave greatness alone. Because of that he is frozen in carbonite and hung on the wall of the Jerk Store.
*** Update: DSB has learned that not only are the movies being reworked to feature 3D but also the titles are being considered for an update. Here are the proposed changes:
Episode 1: The Phantom Money Grab
Episode 2: Cloning Dollar Bills
Episode 3: Revenge on Your Wallet
Episode 4: A New Hope for More Money
Episode 5: The Empire Strikes Gold
Episode 6: The Return for Even More Money
Thanks for coming and suckling Daddy’s Sugar Ball…
Bearcat